Comprehensive Project Delivery
Scope of Work
Wielkopolska Grupa Ubezpieczeniowa is a team of insurance specialists focused on providing comprehensive and professional advisory services in selecting the most suitable insurance products. Their goal is to ensure that clients feel secure and confident about protecting their assets, health and lives.
The WGU portfolio includes property insurance, motor insurance, travel insurance and life insurance. The company also offers agricultural insurance and dedicated solutions for businesses. With extensive industry experience and a wide selection of insurance products, WGU provides clients with a reliable place to find the right coverage for their needs.
System Designed from the Ground Up
We designed and implemented a custom document exchange system and integrated it with the website.
A Tool Supporting Internal Settlements
By managing settlement documents in one centralized system, we streamlined and improved the group’s internal processes.
A Scalable Tool Supporting Growth
We developed a solution designed for scalability, capable of supporting a growing number of users without disrupting system performance or stability.
User-Friendly System
We designed interfaces that are intuitive for users and easy to manage from the administrative side.
While developing the visual identity for Wielkopolska Grupa Ubezpieczeniowa, we focused primarily on the core values of the company. The most important of these were reliability, professionalism and a strong connection with the Wielkopolska region, where the company’s business activities are rooted.
To reflect these values, we designed the logo symbol in the form of a heraldic emblem inspired by the coat of arms of the Wielkopolska Voivodeship, featuring the eagle motif. Keeping in mind the assumption that the symbol should be minimalist yet strong in form, we created this element in a simplified visual style.
The next step toward achieving the design objectives was selecting an appropriate sans-serif typography, whose proportions and width further emphasize the strength and clarity of the brand.
To give the brand a premium character, we introduced a gold colour palette, which combined with white and black backgrounds creates a timeless and elegant visual identity.
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During the development of the Wielkopolska Grupa Ubezpieczeniowa logo, we focused on ensuring that the final result would be visually attractive, simple, unique and adaptable to different contexts of use.
The logo was designed in a way that ensures its aesthetics are attractive and capture the attention of the audience. As a result, we created a graphic mark that is easy to remember and easily recognizable.
The graphic mark of Wielkopolska Grupa Ubezpieczeniowa was designed based on the principle that the logo should be as simple as possible, making it easier to remember and recognize.
During the design process, we devoted significant effort to analysing the visual identities of both direct and indirect competitors of Wielkopolska Grupa Ubezpieczeniowa. This allowed us to create a logo that stands out from the competition and gives the company’s visual layer a sense of elegance and refinement.
The WGU logo was designed to be easily adaptable to various contexts of use — whether applied to business cards, vehicle branding, or signage for buildings where branches of Wielkopolska Grupa Ubezpieczeniowa are located.
The process of developing the visual identity for Wielkopolska Grupa Ubezpieczeniowa was divided into several key stages. At the beginning, we collected detailed information from the client regarding business objectives, brand values and the target audience. The next step involved conducting a market analysis to understand trends in the insurance industry and to review the visual identity systems used by competing companies.
Once we had a full understanding of the context, we moved on to designing the logo, which ultimately reflected the company’s values and character. After the logo was approved, we designed the remaining elements of the visual identity, such as corporate folders, business cards, roll-ups and branded notebooks, maintaining stylistic and colour consistency across all materials.
One of the significant challenges at this stage was designing a signage system for the offices of Wielkopolska Grupa Ubezpieczeniowa, as the identity needed to remain consistent despite the fact that the company’s offices are located in buildings with diverse architectural styles.
The final stage was preparing a fully functional and visually refined website, designed to meet the client’s expectations while maintaining consistency with the brand’s visual identity.
Send us your project requirements and integration details. We will review them and define the appropriate architecture and next steps.
For WGU, we delivered a professional website equipped with a range of custom solutions, including a dedicated system for managing internal settlement documents.
Key project assumptions:
We placed strong emphasis on ensuring that the designed solutions are clear, structured and aligned with the defined project objectives.
If you are planning a corporate website combined with dedicated systems such as document management, internal tools or lead generation solutions, our engineering team can design and implement the right digital architecture.
Tomasz Maciejewski
CEO, New Business
