OKNO-POL – Digital Transformation of a Window & Door Manufacturer

Comprehensive digital transformation including brand redesign, corporate website, product catalog architecture and a dedicated B2B platform.

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Window and Door Manufacturer

OKNO-POL is a manufacturer of high-quality windows, doors, sliding systems and façade solutions. The company offers a wide range of products made from PVC, aluminium, wood and steel, designed for both residential and commercial projects.

The portfolio also includes complementary products such as shutters, blinds, façade shading systems, insect screens and winter gardens.

Through continuous development, modernization of its production facilities and expansion into international markets, OKNO-POL has established a strong position in the European window and door industry.

About the Client

OKNO-POL is a well-established manufacturer with a strong presence across multiple European markets. The company focuses on delivering technologically advanced window and door systems while maintaining high production standards and continuous innovation.

The digital transformation project aimed to strengthen the brand’s visual identity and improve how the product portfolio is presented to different customer groups.

About Okno-Pol

Project Brief

The scope of the project included several key areas of digital transformation:

redesign of the OKNO-POL logo and development of a new visual identity system documented in a comprehensive brand book
design and development of a corporate website with an extensive product catalog
implementation of a multilingual platform supporting multiple international markets
creation of a dedicated B2B module tailored to the needs of distributors and business partners
preparation of landing pages for lead-generation campaigns in nine language versions
production of a corporate brand video presenting the company and its production facilities
design of marketing materials aligned with the new key visual identity

In addition to the brand redesign, the project also required designing a website architecture that supports two distinct user journeys.

Dual User Journey Architecture

One of the key challenges was designing a website structure capable of supporting two different user groups:

individual customers looking for window and door solutions
professional partners such as distributors, architects and installers

The platform was therefore designed with separate navigation paths, ensuring that each user group can quickly access the information relevant to their needs.

This approach significantly improves usability and simplifies product discovery.

Okno-Pol Logo Redesign

We were entrusted with redesigning the Okno-Pol logo and developing a completely new visual identity for the brand. The main objective of this process was to preserve the recognizable character of the brand while introducing a more modern and refined visual language that reflects the global quality and innovation of Okno-Pol products.

The design process began with an analysis of the existing logo and the current visual identity used by the company. An important step was understanding the brand values and the expectations of its customers and partners. Close cooperation with the Okno-Pol team allowed us to gain a deeper understanding of the company’s mission and long-term vision.

The outcome was a refreshed logo that became the foundation for the entire visual system. Based on this new symbol, we developed the brand’s graphic concept and designed a complete visual identity.

REDESIGN IDENTITY

Logo Redesign and Brand Identity Concept

Logo before redesign:

Color Palette

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Typography

Principles Behind the Logo Design

During the development of the new Okno-Pol logo, four key principles guided the design process. Their purpose was not only to refresh the brand’s visual identity, but also to clearly communicate the company’s core values and long-term business direction.

These principles became the foundation for creating a logo that strengthens the visual presence of the Okno-Pol brand while supporting clearer communication with customers and business partners. The new symbol modernizes the brand image and reinforces its position as a reliable and innovative manufacturer in the window and door industry.

Let's start cooperation! Let's start cooperation!

Industry Representation

The logo was designed to reflect the company’s core business – the manufacturing of windows and doors. To achieve this, our designers introduced abstract geometric forms inspired by window frames, creating a subtle visual reference to the products offered by Okno-Pol.

Modernity and Minimalism

The new logo is simple, clean and easily recognizable. The minimalist approach ensures that the symbol works effectively across different formats – from large-scale applications to small product markings or promotional materials.

This simplicity also makes the logo highly adaptable, allowing it to function consistently across various environments and communication channels.

Versatility and Scalability

The logo was designed to remain flexible across a wide range of applications – from the corporate website and printed materials to large-format uses such as vehicle fleet branding.

Its scalable structure ensures that the logo maintains its visual clarity and aesthetic quality whether displayed in small formats or large-scale environments.

Color Symbolism

The logo color palette, based on blue tones, was chosen intentionally. Blue is widely associated with trust, stability and professionalism – qualities that are particularly important in an industry where purchasing decisions are often based on confidence in product quality and durability.

Different shades of blue allow subtle variations in visual communication, enabling the brand to adapt its appearance depending on the context and medium.

New Visual Concept for the Okno-Pol Brand

The introduction of the new logo became the starting point for developing a refreshed Key Visual for the Okno-Pol brand. During the initial design phase, we focused on presenting the logo across various visual contexts and environments.

This approach allowed us to evaluate how the symbol and accompanying graphic elements would function in different applications and spaces, ensuring consistency and strong visual recognition across all brand touchpoints.

User Experience as the Basis for Further Design

The UX process for the Okno-Pol website was conducted in several key stages to ensure the best possible experience for users interacting with the platform. The first step involved analysing user behaviour to better understand their habits, preferences and expectations when searching for window and door solutions.

Based on the insights gathered during this phase, user personas and empathy maps were created. These tools helped guide the design of intuitive and user-friendly interfaces.

The next step involved iterative testing of prototypes, which allowed us to identify usability issues and refine the structure of the platform. Through a carefully planned UX process, we were able to create a website that not only meets user expectations but also provides a clear and comfortable browsing experience.

UX UI Wireframing

UX Process as the Foundation of the Project

Wireframes

Based on the outcomes of the UX process, we proceeded with the preparation of wireframes for the key page types within the website structure. These wireframes defined the layout, content hierarchy and functional elements of individual pages, providing a clear foundation for the subsequent design and development stages.

Wireframing

The wireframing process involved creating simplified, skeletal versions of the website that served as visual guides for planning the structure and layout of key user interface elements. These wireframes helped define the overall page architecture before moving into the detailed design phase.

UI Design

The UI design phase transformed the structural wireframes into detailed, visually refined and fully functional user interfaces. This stage involved applying the brand’s color palette, typography and graphical elements defined in the previously developed Okno-Pol Key Visual, ensuring a consistent and recognizable visual language across the entire platform.

Selected Views of the Okno-Pol Website

While designing the key views of the website, we focused on presenting the most important user interactions while maintaining strong visual consistency across the entire platform. Each view was carefully designed to balance usability and aesthetics, ensuring that the interface effectively supports the business goals of Okno-Pol.

Homepage with B2B / B2C Segmentation
Blog
Product Catalog Page
Contact Page
History
About

Custom CMS

The platform architecture was built around a dedicated CMS solution. Selected system functionalities were designed and implemented according to the specific requirements defined by the Okno-Pol team.

Webtom.PRO CMS, developed on the Laravel framework, was created from scratch to meet the company’s operational and business needs.

The system enables efficient content management while maintaining a high level of security and performance. Its intuitive administrative interface allows the internal team to quickly update and modify content, supporting the dynamic development of the brand.

Thanks to its scalable architecture, the custom CMS can evolve together with the company, providing the flexibility required for future extensions and system development.

Dedykowany CMS

Webtom.PRO CMS – Built for Scalability

Dual Catalog Architecture

The product catalog module in the dedicated CMS for Okno-Pol was designed to address two distinct customer segments: B2C and B2B.

For B2C customers, products are organized into categories based on product types and typical applications. This structure allows individual consumers to quickly find the windows, doors or accessories relevant to their needs. The default product discovery path is based on product categories such as windows, doors or façade shading systems.

For B2B customers, the catalog structure follows a different logic focused on materials and technical requirements. This approach allows distributors and professional partners to easily access products that meet specific project specifications. The product selection path begins with choosing the material used in the window or door system – such as PVC, aluminium, wood or steel – followed by the available systems built on that technology.

This dual catalog architecture ensures that both individual customers and business partners can navigate the platform efficiently and quickly find products suited to their specific needs.

Custom Development Webtom.PRO CMS

Custom Web Development

okno-pol projekt strony internetowej dla firmy

Dedicated Partner Zone? Absolutely.

To meet the client’s expectations, we designed and implemented a dedicated Partner Zone that streamlines document exchange between Okno-Pol and its global partners. This secure area allows the company to organize technical and commercial documentation while providing partners with convenient access to the materials relevant to their market.

The Partner Zone is structured to deliver the appropriate set of documents to each partner based on their location and language. This approach ensures that distributors and business partners can quickly access the resources they need, tailored to the requirements of specific countries and markets.

As a result, partners around the world gain fast and intuitive access to relevant documentation, significantly improving communication and day-to-day cooperation. The flexibility of this solution strengthens business relationships and enhances the overall experience of working with the Okno-Pol brand.

Partner Zone Secure Access & Authorization Custom Solution

Partner Zone – A Tool for Building Business Relationships

Over 50 Landing Pages for SEM Campaigns

The implementation of this part of the project began with the creation of a primary UX wireframe that defined the optimal layout and placement of key elements on the page. The goal was to design a structure that maximizes the probability of generating qualified sales inquiries.

The next stage involved designing the user interface (UI), ensuring that all visual components were consistent with the new Okno-Pol brand identity while remaining attractive and clear for users. Once the visual layer had been adapted to the specific requirements of the markets where the landing pages would operate, the project moved to the development phase.

Developing the main page theme that served as the foundation for all landing pages was a crucial part of the process. For this purpose, we used our dedicated WordPress theme built on the Laravel framework, enabling easy horizontal scalability and efficient management of multiple landing pages.

After completing the development phase, the theme was implemented in WordPress and used as the base for more than 50 dedicated landing pages across multiple language versions. All pages are managed from a single environment using the WordPress Multisite architecture.

In total, content was implemented in nine language versions: Polish, English, German, French, Italian, Dutch, Norwegian, Swedish and Czech. Each version was adapted to the specific expectations and communication styles of the target markets.

The landing pages were optimized according to Google Core Web Vitals, ensuring fast loading times, strong interactivity and visual stability. We also implemented a dedicated Consent Mode V2 module designed specifically for WordPress Multisite environments.

In line with the client’s expectations, we implemented tracking for both macro and micro conversions, enabling precise measurement of campaign performance and continuous optimization aimed at maximizing the value of generated sales leads.

Landingpage LP Wordpress Multisite

Landing Page for Lead Generation Campaigns

okno-pol landing page pod kampanie reklamową

okno-pol projekt landing page pod kampanie

OKNO-POL Reinvented? Yes.

The Okno-Pol brand redesign was a comprehensive process aimed at refreshing and strengthening the company’s market image. We began by analysing market research provided by the client along with a visual brand audit to understand how the brand was currently perceived and to identify key areas for improvement. Based on these insights, and in close cooperation with the client, we developed a new strategy covering the visual aspects of brand communication.

The outcome of this process was a redesigned logo and a complete visual identity built around the new symbol. The goal was to better reflect the company’s modern values and its commitment to innovation and product quality. We introduced a consistent system of graphic elements, colours and typography that was applied across all marketing and communication materials created during the project.

Finally, the new visual identity was implemented across all brand touchpoints – including the completely redesigned website, social media channels, printed materials and advertising campaigns. As a result, the Okno-Pol brand successfully refreshed its image and strengthened its market position.

IDENTITY

Implementation of the Logo Redesign and Comprehensive Visual Identity

Visual Communication Reimagined

As part of the OKNO-POL brand redesign process, we took a comprehensive approach to all visual elements used by the client, ensuring consistency and clarity across every aspect of the brand’s communication.

Let's start cooperation Let's start cooperation

Digital

The implementation of the Okno-Pol Key Visual in digital channels included integrating consistent graphic elements – such as the logo, color palette and typography – across all digital platforms, including the website, social media and online advertising materials.

Each visual component was carefully adapted to ensure a cohesive and professional brand presence in the digital environment. As a result, Okno-Pol strengthened its online visibility, increasing brand recognition and engaging customers in line with modern industry standards.

Collateral branding

The standardization of Okno-Pol’s printed corporate materials included the creation of consistent designs for corporate folders, business cards and letterheads, all aligned with the newly defined visual identity of the brand.

Each element was designed to reflect the company’s modern and professional character, incorporating the dedicated color palette, typography and logo. As a result, all printed materials present a cohesive and elegant visual image, strengthening both the recognition and the perceived prestige of the Okno-Pol brand.

Outdoor

The implementation of the new Okno-Pol visual identity in outdoor and indoor advertising included the consistent use of key brand elements such as the color palette, typography and logo across billboards, citylights, as well as indoor banners and posters.

Outdoor campaigns were strategically placed along major roads and key communication points within a 30-kilometer radius of the Okno-Pol headquarters to maximize brand visibility and reach.

Fleet branding

The implementation of the new Okno-Pol visual identity across the company’s fleet of trucks and passenger vehicles involved applying consistent brand elements to all vehicles. Both trucks and cars were wrapped in a way that ensured high visibility and strong brand recognition on the road.

As a result, every vehicle became a mobile advertising medium, promoting the modern and professional image of Okno-Pol across different locations throughout Poland and Europe.

Cloth branding

Clothing branding for the Okno-Pol brand included the personalization of employee apparel by incorporating the company logo, corporate colors and other distinctive graphic elements.

Such branding not only reinforces a consistent brand image but also creates a professional and unified appearance for the team, positively influencing how the company is perceived by customers and business partners. In addition, branded clothing increases brand recognition by promoting the company’s values and mission during everyday interactions between employees and their surroundings.

Minimalist Design

In the context of outdoor advertising, we proposed a simple and elegant visual approach based on a limited color palette and a clear message. This minimalist concept helps attract attention while effectively communicating the core values of the brand.

The OKNO-POL Visual Identity in Practice

The Okno-Pol visual identity combines modernity with elegance, using minimalist design elements, a consistent color palette and distinctive typography. Each visual component was designed to emphasize the innovation and quality of the company’s products while reinforcing a professional brand image.

The result is a clear and aesthetically refined visual system that helps Okno-Pol stand out in the market and build stronger connections with customers.

Business Card Design
Brand Book
Truck Fleet Branding Design
Email Signature Design
Corporate Folder Design
Billboard Campaign Implementation

Corporate Brand Film Production for Okno-Pol

The production of the Okno-Pol corporate brand film was carried out over four shooting days.

Before filming began, our team visited the company’s headquarters in Mników near Kraków to conduct a location scout and become familiar with the areas where the footage would be recorded.

The first day focused on preparations and exploring all planned shooting locations. During this stage we discussed the overall concept of the film, the key messages to be communicated and the brand values that should be highlighted. We also prepared a detailed production schedule and shot list, followed by a final review of the selected locations.

Over the following days we filmed scenes inside the production facilities, focusing on capturing the manufacturing process and showcasing the advanced technologies, precision and quality behind Okno-Pol window and door systems. An important part of the production also included scenes recorded in the office environment, presenting the team in their everyday work setting.

After completing the filming stage, the project moved into post-production, which included editing, color grading and sound design. The final film was designed not only to present the company’s products and production process, but also to communicate the scale of the organization and the values that define the Okno-Pol brand.

FILM

Corporate Brand Film

Working with Webtom.pl is a pleasure for us. Professionalism, knowledge of trends and technologies, as well as a partnership approach to the client are qualities that resulted in a project whose scope significantly exceeded the initial assumptions.

Webtom.pl serves the client comprehensively and solves problems that the client was not even aware of. Thanks to this support, we have organized many processes within our company and we have a feeling that this is only the beginning of our cooperation.

Great contact with the owner of the company and the entire team, as well as instant responses to every difficult question, is something absolutely unique.

Anna Marczewska

Okno-Pol Sp. z o.o.

Planning a Digital Platform for Your Brand?

If you are planning a corporate website, product catalog platform or a custom B2B system, our engineering team can help design and implement the right digital architecture tailored to your business needs.

Tomasz Maciejewski

CEO, New Business

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